Time is money

This blog is to all of the do-it-yourselfers.

I just had a conversation with a client this morning, and they were telling me how much money they saved by creating their own website. Then the conversation switched to how much time they spend working on the site, that does not work the way they want it to. Now they are paying us to recreate the site from scratch and now they are still a few weeks away from having a website that works properly.

What I am getting at here is if you are going to spend your time doing something, spend it doing something that you are good at, go to a professional for the rest.

Time is money.

Example: I am a designer, so I don't clean my own carpets. Instead, I use North Valley Carpet Care in North Phoenix, Arizona. They do great work, and they don't over charge. Call them today at 623.434.9500 or visit them online at www.northvalleycarpetcare.com.

Ad words on google

Be specific.

If you are a Google AdWords advertiser as I am, you are looking to tweek the AdWords as much as possible. Be specific, if you have a hair salon in Cave Creek, Arizona, use AdWord phrases such as Cave Creek Hair Salon, this is making the search more specific. If you are using Cave Creek, Hair, Salon as separate AdWords, then someone in Georgia looking for a hair salon may be click on your AD, waisting your money.

Think about the phrases you are using, play with them. Ask your friends, when they are looking for a business like yours, what words do they put in a search. Most people outside of your industry do not know industry terms, so try using simple, but specific terms.

If you have other questions, contact us today, www.gettingraphic.net

Business cards are not brochures

Lets talk about business cards.
Everyday I am out meeting new clients, and it never fails, I get handed a business card that has more information on it then my website.

THAT IS NOT WHAT A BUSINESS CARD IS FOR.

You have a business card to leave your contact information with someone. If you have too much information on your card, or the card is too busy, the EYE can not focus. Keep it simple.

Here is the content that I recommend for a business card.
Front:
• Logo
• Company Name
• Website URL

Back:
• Name
• Title (if you need one)
• Phone # and extension (if you use your cell phone, have the work phone # forwarded)
• Email
• Address (and if you don't have a lot of people stopping by or mailing things to you, then simplify your address City, State)
• Fax (this is other information that if you don't need, don't put it on the card)

If you have questions, or you think your business card needs to be re-designed, visit www.gettingraphic.net.

Getting Noticed

Marketing Materials and small business.

Lets keep this short and sweet. Small business owners are always trying to get in front of as may people as they can. The problem is, most of them don't have the marketing materials, or even a business card that stands out above the rest. Here is a small test, take 5 business cards and place them on a table with your card. Which card stands out in your head, is it yours? If your answer is yes, then you are one step ahead of the other 5 companies. If the answer is no, and you do not notice your card, how do you expect others to remember you.