Business cards are not brochures

Lets talk about business cards.
Everyday I am out meeting new clients, and it never fails, I get handed a business card that has more information on it then my website.

THAT IS NOT WHAT A BUSINESS CARD IS FOR.

You have a business card to leave your contact information with someone. If you have too much information on your card, or the card is too busy, the EYE can not focus. Keep it simple.

Here is the content that I recommend for a business card.
Front:
• Logo
• Company Name
• Website URL

Back:
• Name
• Title (if you need one)
• Phone # and extension (if you use your cell phone, have the work phone # forwarded)
• Email
• Address (and if you don't have a lot of people stopping by or mailing things to you, then simplify your address City, State)
• Fax (this is other information that if you don't need, don't put it on the card)

If you have questions, or you think your business card needs to be re-designed, visit www.gettingraphic.net.

Getting Noticed

Marketing Materials and small business.

Lets keep this short and sweet. Small business owners are always trying to get in front of as may people as they can. The problem is, most of them don't have the marketing materials, or even a business card that stands out above the rest. Here is a small test, take 5 business cards and place them on a table with your card. Which card stands out in your head, is it yours? If your answer is yes, then you are one step ahead of the other 5 companies. If the answer is no, and you do not notice your card, how do you expect others to remember you.