Ad words on google

Be specific.

If you are a Google AdWords advertiser as I am, you are looking to tweek the AdWords as much as possible. Be specific, if you have a hair salon in Cave Creek, Arizona, use AdWord phrases such as Cave Creek Hair Salon, this is making the search more specific. If you are using Cave Creek, Hair, Salon as separate AdWords, then someone in Georgia looking for a hair salon may be click on your AD, waisting your money.

Think about the phrases you are using, play with them. Ask your friends, when they are looking for a business like yours, what words do they put in a search. Most people outside of your industry do not know industry terms, so try using simple, but specific terms.

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